Elegance By Gurupunvaanii

Elegance By Gurupunvaanii

THE TASK

Craft an experiential marketing strategy for the launch event of ELEGANCE.

Craft an experiential marketing strategy for the launch event of ELEGANCE.

THE TIMELINE

5 Days for concept ideation, planning, and execution.

5 Days for concept ideation, planning, and execution.

THE NEED

Create engaging activities to connect with potential buyers on an emotional level.

Create engaging activities to connect with potential buyers on an emotional level.

Create engaging activities to connect with potential buyers on an emotional level.

Elegance
Elegance
Elegance

THE ASK

THE ASK

Gurupunvanii was doing their new property launch event in which they wanted to enhance the customer experience, thus, Insenses was asked to create experiences inside the event.

THE RESULT

THE RESULT

Insenses helped attendees tangibly and visually connect with both the raw elements and the vision of their future home which left a lasting impression. We also aimed at elevating the guest experience by emphasizing the company’s care for both homes and people.

Virtual Villa Tour

Virtual Villa Tour

Experience Centre

Experience Centre

Mirror Selfie Setup

Mirror Selfie Setup

Self Care 2D Cart

Self Care 2D Cart

Special Photobooth

Special Photobooth

Interactive Jenga Game

Interactive Jenga Game

EXPERIENCE CENTRE

Raw Materials Display: Thermobricks, tiles, and glass were showcased in the centre.

Virtual Reality Setup: Offered a virtual tour of how the fully completed property will look.

Proximity Map: Highlighted nearby essential spaces, creating location appeal on a huge map.

SPECIAL PHOTO BOOTH

Personalized photo moment for buyers to celebrate their booking day.

Personalized photo moment for buyers to celebrate their booking day.

INTERACTIVE JENGA GAME

Oversized Jenga blocks were placed to symbolize giving the bricks and concrete to build one’s own home from quality materials.

Oversized Jenga blocks were placed to symbolize giving the bricks and concrete to build one’s own home from quality materials.

THE RESULT

ELEGANT SELF ESSENTIALS 2D CART

The event was in an open ground under the sun, we designed a 2D cart to offer sun protection and self-care items to guests at the event.

Concept- Since the company is taking care of your home ‘elegance’, it wants you to take care of your ‘elegant’ self.

The event was in an open ground under the sun, we designed a 2D cart to offer sun protection and self-care items to guests at the event.

Concept- Since the company is taking care of your home ‘elegance’, it wants you to take care of your ‘elegant’ self.