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Performance Marketing

Data-Driven Growth, Amplified

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Performance campaigns that learn, adapt, and scale your ROI.

Optimize My Campaign

Optimize My Campaign

Introduction

At Insenses, performance marketing is both art and science. We combine predictive analytics, creative experimentation, and automated optimization to deliver scalable, cost‑efficient growth.

Core Components

Channel Strategy
• Paid search (Google)
• Paid social (Meta, LinkedIn, TikTok)
• Programmatic display & video

Creative Optimization
• Dynamic ad creative (DCO)
• Multivariate testing
• Asset performance heatmaps

Audience Targeting
• Lookalike & custom audiences
• Retargeting / sequential messaging
• Predictive lead scoring

Funnel Enhancement
• Landing page audits
• Conversion rate optimization
• Session replay & heatmap insights

Measurement & Attribution
• Multi-touch attribution modelling
• Real‑time dashboard & automated alerts
• LTV forecasting & cohort analysis

Our Workflow

  1. Audit & Benchmark

  2. Strategy & Planning

  3. Creative Sprints

  4. Automation Setup

  5. Launch & Monitor

  6. Scale & Pivot

CASE STUDIES

E-Commerce Performance Marketing

E-Commerce Performance Marketing

E-Commerce Performance Marketing

Full-Funnel Strategy to Double ROAS
Full-Funnel Strategy to Double ROAS
Full-Funnel Strategy to Double ROAS

THE TASK

THE TASK

Reignite sales growth and marketing efficiency for an e-commerce brand experiencing plateaued ROAS and declining return on ad spend.

Reignite sales growth and marketing efficiency for an e-commerce brand experiencing plateaued ROAS and declining return on ad spend.

Reignite sales growth and marketing efficiency for an e-commerce brand experiencing plateaued ROAS and declining return on ad spend.

THE TIMELINE

THE TIMELINE

4 weeks from audit to campaign relaunch.

4 weeks from audit to campaign relaunch.

4 weeks from audit to campaign relaunch.

THE NEED

THE NEED

With creative fatigue and ineffective spend allocation across Meta and Google, the brand needed a refreshed strategy to optimize channel performance and scale revenue.

With creative fatigue and ineffective spend allocation across Meta and Google, the brand needed a refreshed strategy to optimize channel performance and scale revenue.

With creative fatigue and ineffective spend allocation across Meta and Google, the brand needed a refreshed strategy to optimize channel performance and scale revenue.

Cybersecurity Marketing Campaign

Cybersecurity Marketing Campaign

Cybersecurity Marketing Campaign

Precision Targeting for Revenue Growth
Precision Targeting for Revenue Growth
Precision Targeting for Revenue Growth

THE TASK

THE TASK

Scale monthly revenue using platform-specific targeting and campaign optimization for a B2B cybersecurity product.

Scale monthly revenue using platform-specific targeting and campaign optimization for a B2B cybersecurity product.

Scale monthly revenue using platform-specific targeting and campaign optimization for a B2B cybersecurity product.

THE TIMELINE

THE TIMELINE

6 weeks from strategy development to measurable revenue lift.

6 weeks from strategy development to measurable revenue lift.

6 weeks from strategy development to measurable revenue lift.

THE NEED

THE NEED

The client needed a high-performance growth strategy that could double revenue without compromising CAC or targeting efficiency across multiple markets.

The client needed a high-performance growth strategy that could double revenue without compromising CAC or targeting efficiency across multiple markets.

The client needed a high-performance growth strategy that could double revenue without compromising CAC or targeting efficiency across multiple markets.

Blue&Cream

Blue&Cream

Blue&Cream

Email Marketing Optimization for D2C Growth
Email Marketing Optimization for D2C Growth
Email Marketing Optimization for D2C Growth

THE TASK

THE TASK

Grow total and email-attributed revenue for a fashion retail brand through lifecycle and promotional campaigns.

Grow total and email-attributed revenue for a fashion retail brand through lifecycle and promotional campaigns.

Grow total and email-attributed revenue for a fashion retail brand through lifecycle and promotional campaigns.

THE TIMELINE

THE TIMELINE

Quarter-long campaign cycle with tracked performance improvements.

Quarter-long campaign cycle with tracked performance improvements.

Quarter-long campaign cycle with tracked performance improvements.

THE NEED

THE NEED

Email was underutilized and inconsistent, contributing only a small share of overall revenue. The brand wanted to increase retention, click-through rates, and email-driven sales volume.

Email was underutilized and inconsistent, contributing only a small share of overall revenue. The brand wanted to increase retention, click-through rates, and email-driven sales volume.

Email was underutilized and inconsistent, contributing only a small share of overall revenue. The brand wanted to increase retention, click-through rates, and email-driven sales volume.